Friday, July 6, 2012

Breaking News: Urban Decay Backs out of Selling in China

Here is the statement that was just released by Urban Decay regarding their former announcement that they were going to be selling in the Chinese market they have reconsidered and Will Not be selling in that market!

UD Decides Not to Sell in China

After careful consideration of many issues, we have decided not to start selling Urban Decay products in China. While several factors were important in reaching this decision, ultimately we did not feel we could comply with current regulations in China and remain true to our core principles. We know there are many progressive consumers in China who would embrace an opportunity to purchase non-animal tested products - our hope remains that we have the chance to offer Urban Decay products to these consumers someday in the future.

Following our initial announcement, we realized that we needed to step back, carefully review our original plan, and talk to a number of individuals and organizations that were interested in our decision. We regret that we were unable to respond immediately to many of the questions we received, and appreciate the patience our customers have shown as we worked through this difficult issue.

Since our founding in 1996, we have been committed to ending animal testing in the cosmetics industry. As demonstrated by the renewed support we have received from organizations like PETA and the CCIC, this principle remains at our core. Urban Decay does not test its finished products on animals, nor do we allow others to test on our behalf, and we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals. Urban Decay is proud to be 100% cruelty-free.

If you have additional questions, please email us at

Find the full statement Here.

I think this is great news that they have finally come to their senses and have done the right thing! It also looks like they have the PETA and Leaping Bunny certification back as they are now at the bottom of their site once again. They will not be hosting a web chat regarding this issue.

The Leaping Bunny has recertified Urban Decay:

July 6, 2012
The Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program is pleased to announce that it has recertified Urban Decay as cruelty-free after the company made the decision to cancel plans to sell its products in China, a country that requires animal testing.

“We are very happy with Urban Decay’s decision and appreciate that they came through with what we needed for recertification,” said CCIC Chair Sue Leary.

The CCIC removed Urban Decay from its list of cruelty-free companies in early June when the company informed them of its intent to enter the Chinese market. Responding to an outpouring of extreme disappointment from compassionate consumers, Urban Decay has reversed its decision and recommitted to the Leaping Bunny Program’s Corporate Standard of Compassion for Animals. The company stated that it has no intention of selling products in China until it can do so without the need for animal test data.

“We've decided not to start selling Urban Decay products in China because we did not feel we could comply with current regulations in China and remain true to our core principles,” said Urban Decay Cofounder, Wende Zomnir. “Our hope remains that the adoption of alternatives to animal testing worldwide will enable us to offer Urban Decay products in the future to anyone, including many progressive consumers in China, who value cruelty-free cosmetics.”

Leary added, “This wouldn’t have happened without all the compassionate consumers who protested the company’s move into China. Clearly, there is a substantial market segment that makes buying decisions based on a company’s position on animal testing. Companies ignore that at their peril.”

The Leaping Bunny Program offers the most up-to-date list of companies that have committed to no new animal testing throughout their manufacturing process, from ingredients to finished products. The Leaping Bunny Logo is consistently ranked by third parties as the cruelty-free logo that can be trusted the most.

PETA has also recertified Urban Decay:

Great news! Following thousands of your e-mails and talks with PETA, Urban Decay has announced that it won't sell its products in China until non-animal testing methods are accepted there. We are delighted that Urban Decay is staying true to its ethic of producing top-quality products without harming animals—even though it means giving up a market share in China—and we're pleased to return the company to our list of cruelty-free companies!

What are your thoughts on this news? 


  1. I am so excited and happy they decided not to. I love Urban Decay products, so I was really upset when I found out they were planning on selling in China.

  2. Yay! I'm so pleased. I love Urban decay so much and I have a lot of their products and was so disappointed in them when I found out they were going to sell to china.

    Thanks for this update!


  3. What wonderful news. I always try to use products that do not test on animals.

  4. Awesome news!! Thanks for sharing!!

  5. Good for them! I was going to write them off completely... not because they were selling in China but because their press release made them sound wishy-washy and their principles questionable. Glad to know they changed their minds.

  6. wow this is amazing! photos are pretty good :)

    visit/follow? :)

  7. great news! thanks for sharing!

  8. GREAT news!! Now let's hope they'll stick with this..

  9. good job UD, sticking to their commitment of not testing on animals!

  10. Ashley, thank you so much for providing an update regarding this matter! I am glad that UD decided not to pursue their cosmetic line business in China and stay true to their core principles!


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